Communication & Campaigns

The Campaign view enables bulk communications with contacts in your dataset.

Key Features

Template System

• Dynamic content with mail merge
• Column value integration
• Personalization tokens

Audience Management

• Dataset-based targeting
• Filter criteria
• Segment definition

Creating Campaigns

1. Message Creation

   • Select/create template
   • Insert dynamic content
   • Configure personalization

2. Define Audience

   • Set filter criteria
   • Verify contacts
   • Review segments

3. Configure Settings

   • Schedule delivery
   • Set parameters
   • Enable tracking

Mail Merge

Use @Column_Name syntax to insert:

• Column values
• System variables
• Calculated fields

Related Resources

Automation Sequences Create follow-up sequences and drip campaigns

Logic Builder Add dynamic content logic